Dubai's Booming Digital Landscape:
Dubai has become a hub for influencers and businesses, fueled by a thriving digital industry. Social media use is widespread, with nearly everyone in the UAE having an account. This creates a lucrative opportunity for content creators, with the influencer marketing market in Dubai expected to reach significant figures.
Another thing to consider while setting up a business is the location. The place where you decide to start your business can determine the path your business takes in the future. There are many more things to consider when starting a business in Dubai; let us take a closer look.
Do you need a UAE influencer marketing license?
Since 2018, social media influencers who earn money through promotions (reviews, ads, product placements) require an influencer license in Dubai, called an E-Media License. This applies to platforms like Instagram, TikTok, and Facebook, as well as vloggers and bloggers doing paid content. The license ensures transparency and protects consumers.
Who Doesn't Need a Dubai Influencer License?
The E-Media License isn’t mandatory for personal website owners, those advertising their own brands, or individuals doing unpaid product reviews (without brand association).
Obtaining Your Influencer License in Dubai:
The license is valid for a year and costs AED 15,000. Applications are submitted to the National Media Council (NMC). Partnering with an NMC-certified agency can eliminate license costs for you. Here’s a breakdown of the steps to get licensed:
Secure a company incorporation address (often in a free zone).
Submit your application and required documents (passport copies, visa copy, Emirates ID, business license, photos). Complete the payment.
Understanding Dubai Influencer License Costs:
The total cost of your influencer license in Dubai can vary depending on the license category, business type, and location. An individual influencer might need a trade license in addition to the NMC license, raising the cost. Sharjah offers a lower NMC license fee compared to Dubai.
Important Regulations for Influencers in Dubai:
- Promoting alcohol is prohibited.
- Respect privacy laws when taking photos.
- Maintain a record of all promoted products.
- Avoid offensive content (anti-Islamic, promoting sin, etc.).
- Blasphemy is strictly forbidden.
Penalties for Non-Compliance with Dubai Influencer Regulations:
Operating without a license can result in fines and social media account suspension.
License Options for Influencers in Dubai:
- Category 1 (Individual): For solo influencers.
- Category 2 (Partnership): For groups forming a company (requires a trade license).
- Category 3 (Agency): For influencers under an NMC-registered agency (less control over content creation).
Getting Help with Your Dubai Influencer License:
Consider partnering with a business setup company like Alchemist Corporate Services to navigate the process and choose the best license category for you. Their team of experts can guide you through the application process, ensuring a smooth journey towards obtaining your influencer license. Get in touch with Alchemist Corporate Services for a consultation! Can help you understand UAE influencer marketing regulations, how to become a licensed influencer in Dubai, and answer any questions you may have. Call us at +97144081900 or email us at connect@alchemistcs.com For more information on obtaining a Dubai influencer license, contact Alchemist Corporate Services today!
